Published on July 2nd, 2012 | by Sam Farrar0
Wii U: “Promising Price”?
The Wii U will be here in just a few short months to get in before the holiday chaos begins. Most of us have been eagerly anticipating an announcement on the price point of the console. In a recent interview with a Japanese newspaper (translated by Andriasang) Nintendo CEO Satoru Iwata didn’t give a firm price but did say it would be at a “reasonable” rate.
“We won’t make the same mistake that we did with the 3DS, which was considered relatively high by consumers,” he said.
The 3DS, which was launched early last year at $250 and later cut to $170, did not do as well as expected. Iwata said, “We’ve fixed the 3DS profitability issue, and pledge to turn profitable by the end of this fiscal year.”
Although the real price tag is kept a real secret, Wedbush Securities industry analyst Michael Pachter said the Wii U must sell under $300 at launch, noting an optimal price for the system would be $250. The industry leader also said that the hardware still needs a “killer app” to drive real anticipation.